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30sec tv ad II - snack foods |
cute girl walks down street and opens a packet of chips
(no dialogue -included for description only)
she walks past a cute guy and he checks her out and smiles
(not sure if its her or the chips hes appreciating)
her heel brakes!
and she falls back and all her chips are flung out the packet
the cute guy sees this!
SlowMotion
cute guy catches the girl and picks the chips out of the air and munches them
the girl looks into her packet and scans the area for her chips
guy looks at the camera, smiles and munches at the chips, she looks at her new found hero
they look at each other and she smiles
cut to pack shot - final shot (not attached) is them walking off and having a laugh as if they both know that these chips are irresistable. pay-off along the lines of 'its a chip, its a snack, it yum, its a crazy hunger buster that you cant control!'
campaign concept is we have a range of funny moments involving the chips and subtly brings people together that maybe in any other circumstance wouldnt have happened.
